dentsuMay 11 minShoppable FormatsIn this piece of work we look at shoppable formats and key trends within that topic from gamification, to loyalty and the drop. We then...
dentsuApr 281 minAsics release NFT in partnership with walking appAsics has launched a limited-edition NFT sneaker collection with move-to-earn running app Stepn on the Binance NFT Marketplace. The Stepn...
dentsuApr 271 minCoca Cola opens first European “fashion hub” store in LondonThe first of its kind in Europe, a new Coca Cola fashion store in London features a variety of limited-edition fashion collections and...
dentsuApr 11 minHow fashion's Metaverse Fashion Week experiment played outForbes have put together a recap of the first Metaverse Fashion Week that took place last week in Metaverse platform Decentraland. The...
dentsuFeb 251 minWrangler offers NFT to celebrate brand’s 75th AnniversaryWrangler is celebrating 75 years in business with a “Mr. Wrangler” campaign that centres on the metaverse and a partnership with musician...
dentsuFeb 251 minBenetton creates virtual twin of store in metaverseItalian clothing retailer United Colors of Benetton has redesigned its store in Milan alongside a co-designed replica of the store in the...
dentsuFeb 111 minDiscord providing platform for fashion brands' journey into Web3The voice, video and text chat app that uses largely private servers is being increasingly used in tandem with launches within the...
dentsuFeb 21 minPrada teams up with Adidas to launch first NFTPrada has partnered with Adidas to release a community sourced NFT. Anyone can register to submit a photograph using a specially designed...
dentsuFeb 21 minH&M launch its first ever digital collection with Dress-XThe Swedish retailer has announced that it is dipping its toe into the realm of virtual fashion with a digital-only fashion line. There...
dentsuFeb 21 minTimberland launches gamified digital experienceTimberland has launched a gamified digital experience named 'TimbsTrials' allowing visitors to the site to journey through the brands...
dentsuDec 2, 20211 minHighsnobiety and Zurich Airport launch experimental concept storeHighsnobiety and Zürich Airport launched GATEZERO, a first of its kind luxury retail and multi-channel hub which the partners said is...
dentsuOct 15, 20211 minKlarna launches an experiential activationKlarna is launching an experiential activation in Manchester to raise awareness amongst consumers and influencers regarding social media...
dentsuOct 15, 20211 minPrada and Theaster Gates launch experimental design hub in ChicagoPrada Group and Dorchester Industries, the design and manufacturing studio of Chicago-based artist Theaster Gates, are teaming up to...