In this piece of work we look at shoppable formats and key trends within that topic from gamification, to loyalty and the drop. We then...

Asics has launched a limited-edition NFT sneaker collection with move-to-earn running app Stepn on the Binance NFT Marketplace. The Stepn...

The first of its kind in Europe, a new Coca Cola fashion store in London features a variety of limited-edition fashion collections and...

Forbes have put together a recap of the first Metaverse Fashion Week that took place last week in Metaverse platform Decentraland. The...

Wrangler is celebrating 75 years in business with a “Mr. Wrangler” campaign that centres on the metaverse and a partnership with musician...

Italian clothing retailer United Colors of Benetton has redesigned its store in Milan alongside a co-designed replica of the store in the...

The voice, video and text chat app that uses largely private servers is being increasingly used in tandem with launches within the...

Prada has partnered with Adidas to release a community sourced NFT. Anyone can register to submit a photograph using a specially designed...

The Swedish retailer has announced that it is dipping its toe into the realm of virtual fashion with a digital-only fashion line. There...

Timberland has launched a gamified digital experience named 'TimbsTrials' allowing visitors to the site to journey through the brands...

Highsnobiety and Zürich Airport launched GATEZERO, a first of its kind luxury retail and multi-channel hub which the partners said is...

Klarna is launching an experiential activation in Manchester to raise awareness amongst consumers and influencers regarding social media...

Prada Group and Dorchester Industries, the design and manufacturing studio of Chicago-based artist Theaster Gates, are teaming up to...